From no social presence to 1,482 followers in five months
A brand-new audience, a content system Phil still uses, and a Google listing brought back from suspension.
Jerrell Niu, from I Love Digital, has been providing Organic Socials (Social Media Management) to my business since December 2025.
His expertise in his field, his ability to research and form conclusions as to our direction and strategies has produced organic leads and engagement with clear long-term goals specific to my business.
He initiates our meetings and, in our meetings, it is clearly evident that he has put a lot of effort into the preparation beforehand and is clear on the outcomes.
Jerrell is a pleasure to work with. He is patient, personable and very respectful.
I highly recommend Jerrell from I Love Digital.
The problem
Butchers Pride is a range of small-batch cooking sauces made by chef Phil Strasser. In December 2025 the brand had no social presence at all — no audience, no content, no system for making any. The Google listing had been suspended and was invisible, and what it did show was out of date.
What we did
- Built a monthly content plan and ran it — carousels, Reels, recipes, stockist posts, event coverage
- Wrote every caption in Phil's voice
- Got the Google listing reinstated and corrected
- Reported every month on what worked and what did not
The result
From nothing to 1,482 followers in five months, with engagement running at 4.7 per cent — a strong rate for an account that size — and the Google listing visible again.
When the numbers showed that social on its own would not carry the brand, we said so rather than keep selling posts. Phil kept everything: the brand guidelines, the content system and the calendars, handed over in full.
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