Author

Jerrell Niu

Coder, Website designer & CTO

I make technology simple with clear definitions, real-live examples and explanations that anyone can grasp. I draw on a thirty-year career across health, finance, recruitment and software development. I have owned businesses and worked inside enterprises, and I have managed departments and high-performance teams. That range means each guide comes from someone who has made the call and lived with the result.

Business Owner
Security6 years
Websites2 years
Software Development
Product Manager
7 years
Recruitment
Branch Manager
5 years
Commercial Finance
Commercial Manager
5 years
Health Services
Cardiac Care Specialist
10 years
Nightlife & Hospitality
Doorman & Club Manager
9 years

Track record.

Coder, Website designer & CTO, I Love Digital

I make websites, search, socials and technology simple for Queensland businesses.

Product Manager, Coding Labs

I led the product team that delivered apps for the live auction industry, aviation, charities and the NRL.

Engineering & IT Recruiter, 99 Resumes

Worked with mining, engineering, oil and gas and IT businesses finding and filling roles Australia-wide.

Commercial Manager, Prime Finance

Assessed, wrote and managed commercial and business loans for a wide range of Australian businesses.

Vice-President, Vipers Basketball Club

In my spare time I volunteer at the Vipers Basketball Club, serve on the Committee, and coach junior teams at the club and representative level.

Articles by Jerrell.

Socials

How to Turn a Google Review into a Social Media Post: Phone Steps, Consent and the ACCC Rules for Gold Coast Trades

9 min read
Search

How to Show Up in Google's AI Overviews: What Google Requires, What to Ignore and a Tradie Action List

10 min read
Search

Google Business Profile Agency or DIY? An Honest Checklist for Gold Coast Trades

9 min read
Web

Custom Website or Template? A Sourced Guide for Gold Coast Tradies

16 min read
Web

PHP2Shell: What Australian WordPress Owners Need to Do Today

8 min read
Socials

You Don't Own Your Followers: Do You Need a Website If You Have Facebook?

14 min read
Search

How to Get Recommended by ChatGPT: What's Documented, What's Unknown and a Plan for QLD Trades

18 min read
Web

How Much Does an Ecommerce Website Cost on the Gold Coast? The Build, the Running Costs and the GST, Line by Line

10 min read
Search

What Your Customers Actually Type into Google: Free Keyword Research for Gold Coast Trades

19 min read
Web

Is My Website Mobile Friendly? A Phone-in-Hand Checklist for Gold Coast Trades

15 min read
Web

Why People Leave Your Website in Seconds: What the Research Says for Gold Coast Trades

13 min read
Consulting

Google Workspace or Microsoft 365 for a Trade Business? AU Prices, GST and Job-Site Reality

12 min read
Consulting

What a Fractional CTO Does for a Small Business (Written for Trades, Not Startups)

15 min read
Web

Ecommerce Website or Simple Website? The Three Options for Gold Coast Trade Businesses

13 min read
Search

How Long Does SEO Take? A Realistic Timeline for Gold Coast Trades, Including AI Answers

14 min read
Socials

Do You Have to Post Every Day? What the Numbers Say for Australian Trades

14 min read
Socials

What to Post When You Have Nothing to Say: One Job, Five Posts for Gold Coast Tradies

12 min read
Search

How to Ask Customers for Google Reviews Without Feeling Awkward: Scripts, Timing and the Rules the ACCC Enforces

15 min read
Search

Google Business Profile Optimisation for QLD Trades: Treat Your Listing Like a Shopfront

21 min read
Web

CSS Hack #1: Shrink the Logo on Scroll (Without Crying Into Your Coffee)

3 min read
Web

Getting Started with CSS in Squarespace: A Beginner's Guide

12 min read
Web

The 6 Types of Logos: How to Choose the Perfect One for Your Brand Identity

6 min read
Web

When Should You Redesign Your Website? 7 Red Flags Australian Businesses Can't Afford to Ignore

4 min read
Web

A Guide to Writing Great Copy for Your Website

4 min read
Search

The Complete SEO Checklist 2026 (Updated for AI Search)

9 min read
Web

What a Good Small-Business Website Looks Like in 2026

8 min read
Consulting

Google Workspace vs Microsoft 365: Which Is Right for an Australian Small Business in 2026?

8 min read

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