The Complete SEO Checklist 2025: Your Step-by-Step Guide to Improve Website Visibility

woman the checklist on an ipad on her lap

Getting your website to show up on Google isn't magic—it's method. With search engines constantly evolving and AI-powered search results changing how people find information online, having a comprehensive SEO checklist 2025 is more critical than ever.

Whether you're launching a brand new website, refreshing an existing one, or simply trying to understand why your site isn't ranking, this guide breaks down everything you need to know about SEO basics and beyond. We've organised this SEO checklist 2025 into clear, actionable stages so you can systematically improve your search visibility and attract the customers actively searching for what you offer.

Unlike generic SEO advice that quickly becomes outdated, this checklist is specifically designed for 2025, incorporating the latest algorithm updates, AI search optimisation, and proven strategies that work for Australian businesses competing in today's digital landscape.

 

Key Takeaways

Before we dive into the details, here's what this comprehensive SEO checklist 2025 covers:

  • Foundation setup: Essential technical configurations to make your site discoverable and crawlable by search engines

  • Pre-launch optimisation: Critical SEO elements to implement before your website goes live

  • Post-launch actions: Immediate steps to take after publishing to maximise visibility

  • Ongoing maintenance: Regular activities to maintain and improve your search rankings as your site evolves

  • AI search optimisation: Emerging strategies to get featured in AI-powered search summaries and overviews

  • Content best practices: Proven techniques to create content that ranks and converts

  • Local SEO tactics: Location-specific strategies essential for Australian service-based businesses

Expected timeline to see results: 3-6 months for competitive keywords, 1-3 months for long-tail phrases

Effort level: Moderate initial setup, then 2-4 hours monthly for ongoing maintenance

Tools you'll need: Google Search Console (free), Google Analytics (free), and optionally Google Business Profile for local businesses

 

Why You Need to Get Found on Google in 2025

The statistics are sobering: 68% of online experiences begin with a search engine, and 75% of searchers never scroll past the first page of results. If your business isn't visible when potential customers search for your products or services, you're essentially invisible to the majority of your target market.

But visibility alone isn't enough. Search behaviour has fundamentally changed. Today's consumers are more sophisticated—they research extensively before making decisions, compare multiple options, and trust businesses that appear credible and authoritative online. Your search presence directly impacts your business credibility.

Consider this: appearing on Google's first page signals trustworthiness. Research shows that businesses ranking in the top three positions capture 54.4% of all organic clicks. Beyond just traffic numbers, high search rankings translate to warmer leads—people actively searching for solutions are far more likely to convert than those encountering random advertisements.

The competitive advantage of strong SEO compounds over time. While paid advertising stops the moment your budget runs out, organic search visibility continues generating traffic and leads 24/7. Australian service businesses that invest in proper SEO typically see cost-per-acquisition rates 60-70% lower than those relying solely on paid channels.

Perhaps most importantly, search behaviour is shifting toward AI-powered results. Google's AI Overviews, Bing's AI chat, and emerging AI search engines are changing how information appears in search results. Businesses that optimise for these new formats today will have significant advantages over competitors who wait.

Getting found on Google isn't just about vanity metrics like rankings—it's about sustainable business growth, building authority in your industry, and creating a digital presence that works for you constantly, generating qualified leads while you focus on serving customers.

Before Publishing: Build a Solid SEO Foundation

The most critical SEO work happens before your website ever goes live. These foundational elements set the stage for everything that follows. Skipping or rushing through this phase often means rebuilding later, which is always more expensive and time-consuming than doing it right from the start.

Technical Website Setup

Choose the right platform and hosting: Your website design platform matters for SEO. Modern platforms like Squarespace, Wix, and Webflow offer built-in SEO capabilities, but they need proper configuration. Ensure your hosting provider offers fast Australian servers, reliable uptime (99.9%+), and SSL certificates included. Slow hosting undermines every other SEO effort you make.

Implement proper site architecture: Plan your site structure before building. Use a logical hierarchy with main categories and subcategories that make sense for both users and search engines. A well-structured site should allow users to reach any page within three clicks from the homepage. Create a clear URL structure that reflects your site hierarchy—for example: yoursite.com.au/services/solar-installs rather than yoursite.com.au/page123.

Mobile-first design is non-negotiable: With over 70% of searches happening on mobile devices in Australia, your site must work flawlessly on smartphones and tablets. Google now uses mobile-first indexing, meaning they primarily evaluate the mobile version of your site for ranking purposes. Ensure touch targets are large enough, text is readable without zooming, and navigation works intuitively on small screens.

Essential On-Page SEO Elements

Craft compelling title tags: Every page needs a unique title tag under 60 characters that includes your target keyword. The title tag appears as the clickable headline in search results and significantly impacts click-through rates.

Format them as: "Primary Keyword | Secondary Keyword | Brand Name". For example: "Solar Panel Installation Gold Coast | Residential & Commercial | SolarTech Solutions".

Write persuasive meta descriptions: While meta descriptions don't directly impact rankings, they heavily influence whether people click your result.

Write unique descriptions for each page (150-160 characters) that include your target keyword naturally and compel users to click. Think of them as mini-advertisements for your pages.

Optimise heading structure: Use one H1 tag per page (typically your page title) that includes your primary keyword. Then use H2, H3, and H4 tags to create a logical content hierarchy.

Search engines use heading tags to understand content structure and topical relevance. Never skip heading levels (don't jump from H2 to H4).

Create keyword-optimised URLs: Keep URL slugs short, descriptive, and keyword-rich. Remove unnecessary words like "and," "the," or "of." Use hyphens to separate words.

A good URL clearly indicates page content: /solar-panel-installation-brisbane/ is better than /blog-post-123/ or /everything-you-need-to-know-about-our-solar-services/.

Content and Image Optimisation

Develop comprehensive content: Gone are the days when 300-word pages could rank well. For competitive topics, aim for 1,500-2,500+ words of genuinely useful content that thoroughly answers user questions.

Focus on providing value rather than hitting word counts—quality trumps quantity, but comprehensive coverage of topics tends to rank better.

Optimise all images properly: Every image needs descriptive alt text that explains what the image shows—this helps visually impaired users and gives search engines context.

Keep file sizes under 500KB (preferably under 200KB) using compressed formats like WebP. Name image files descriptively before uploading: gold-coast-web-designer.jpg instead of IMG_1234.jpg.

Implement schema markup: Schema (structured data) helps search engines understand your content context, enabling rich snippets in search results.

At minimum, implement Organisation schema, LocalBusiness schema (if applicable), and Article schema for blog posts. This can significantly improve click-through rates by making your results more visually appealing.

Brand and Identity Elements

Create consistent brand assets: Upload a recognisable favicon (the small icon that appears in browser tabs) to enhance brand recognition.

Ensure your logo, colour scheme, and visual identity are consistent across all pages. Brand consistency signals professionalism to both users and search engines.

Set up social sharing optimisation: Configure Open Graph tags for Facebook and Twitter Cards so that when people share your content on social media, it appears with compelling images, titles, and descriptions.

Social signals may indirectly influence SEO by driving traffic and engagement.

Build a custom 404 page: When users land on broken or missing pages, guide them back to useful content with a custom 404 page that includes navigation links, search functionality, and helpful suggestions.

This prevents visitors from immediately bouncing when they encounter errors.

After Publishing: Maximise Your Visibility Immediately

Once your site is live, several immediate actions can dramatically accelerate your search visibility. These aren't optional—they're essential for ensuring search engines can find, understand, and properly index your content.

Connect Essential Tools

Set up Google Search Console: This free tool is absolutely essential for monitoring how Google sees your site. Verify ownership, submit your sitemap, and start tracking indexing status, search queries, and technical issues.

Google Search Console alerts you to problems like crawl errors, security issues, or manual penalties that could tank your rankings.

Install Google Analytics: Understanding how visitors interact with your site is crucial for ongoing optimisation. Set up GA4 (the latest version) to track traffic sources, user behaviour, conversion rates, and engagement metrics.

This data reveals which pages perform well and which need improvement.

Create and submit your XML sitemap: Most modern platforms automatically generate sitemaps, but you need to submit them to Google Search Console and Bing Webmaster Tools.

Sitemaps act like roadmaps, helping search engines discover and index all your pages efficiently. Update and resubmit your sitemap whenever you make significant site changes.

Technical SEO Validation

Verify SSL certificate installation: Ensure your site loads via HTTPS (the padlock icon in the browser). Google penalises non-secure sites, and modern browsers display warnings that scare visitors away.

SSL certificates are typically included with hosting, but you must verify proper installation and that all internal links use HTTPS.

Test site speed comprehensively: Run your site through Google PageSpeed Insights and GTmetrix immediately after launch. Aim for load times under three seconds and Core Web Vitals scores in the "good" range.

Slow sites suffer in rankings and lose visitors—53% of mobile users abandon sites taking over three seconds to load.

Check mobile usability: Use Google's Mobile-Friendly Test (or Lighthouse in Chrome DevTools) to verify your site works properly on mobile devices.

Test actual navigation, form submissions, and user flows on real smartphones—not just emulators. Fix any issues before investing in promotion or paid advertising.

Indexing and Visibility

Request immediate indexing for key pages: Don't wait for Google to naturally discover your pages. In Google Search Console, use the URL Inspection tool to request indexing for your homepage and most important landing pages.

This can cut discovery time from weeks to days.

Set up Google Business Profile: If you serve customers at a physical location or within specific service areas, claiming and optimising your Google Business Profile is crucial for local SEO. Completely fill out your profile with accurate information, categories, services, photos, and business hours.

For electricians and solar installers serving multiple suburbs, properly configured service areas can dramatically improve local search visibility—appearing in the "map pack" for searches like "electrician near me" or "solar panels Gold Coast".

Implement proper internal linking: From day one, link between related pages on your site. Internal linking helps search engines understand site structure and content relationships while keeping visitors engaged longer.

Use descriptive anchor text that tells users (and Google) what they'll find when clicking.

As Your Site Evolves: Ongoing SEO Maintenance

SEO isn't a one-time project—it's an ongoing process. Search algorithms evolve, competitors improve their sites, and user behaviour shifts.

Businesses that treat SEO as continuous maintenance rather than a launch task consistently outperform those that "set and forget."

Content Strategy and Updates

Publish fresh content regularly: Search engines favour sites that demonstrate ongoing activity and expertise. Establish a realistic content calendar—even one quality blog post monthly is better than sporadic bursts of activity.

Focus on topics your target audience actually searches for, not just what you want to write about.

Update existing content systematically: Older content gradually loses relevance and rankings. Schedule quarterly reviews of your top-performing pages to refresh statistics, update outdated information, add new sections, and improve depth.

Google often rewards substantial content updates with renewed visibility.

Expand thin content: Pages with minimal content (under 300 words) rarely rank well. Identify underperforming pages and expand them with additional value—more detailed explanations, examples, FAQs, or relevant subtopics.

Aim for 800+ words on important pages.

Prune or improve underperforming content: Not every page deserves to exist. Use analytics to identify pages with high bounce rates, no traffic, or no conversions.

Decide whether to improve them substantially, consolidate them with related content, or delete them and implement proper redirects.

Technical Maintenance and Monitoring

Monitor and fix broken links: Broken internal or external links create poor user experiences and waste crawl budget. Use tools like Screaming Frog or Ahrefs to identify broken links quarterly. Fix or redirect them promptly.

Set up 301 redirects when changing URLs or removing pages.

Track Core Web Vitals consistently: Google's Core Web Vitals (loading performance, interactivity, visual stability) directly impact rankings. Monitor these metrics in Google Search Console and take action if they decline.

Common culprits include new plugins, unoptimised images, or hosting issues.

Review and improve site speed: As you add content, features, and functionality, sites naturally slow down. Conduct speed audits quarterly. Compress images, minimise plugins, implement caching, and consider upgrading hosting if needed.

Fast sites rank better and convert better.

Check for indexing issues: Regularly review Google Search Console for crawl errors, indexing issues, or manual penalties.

Address problems immediately—a technical issue preventing indexing can invisibly destroy your traffic overnight.

Keyword and Ranking Optimisation

Monitor keyword rankings and opportunities: Track rankings for your target keywords using tools like Google Search Console, SEMrush, or Ahrefs.

Identify keywords where you rank on page two (positions 11-20)—these represent quick-win opportunities. Often, minor improvements push you to page one.

Analyse competitor strategies: Periodically review what competitors ranking above you are doing differently. What keywords are they targeting? How comprehensive is their content? What backlinks do they have?

For example, if a competing solar company ranks higher for "solar battery storage Brisbane," analyse their content depth, customer testimonials, technical specifications, and site structure. Use these insights to improve your own strategy without copying.

Expand into related keywords: As you establish authority for core terms, branch into related keywords and topics.

Use Google's "People Also Ask" boxes and "Related Searches" to identify user questions and content gaps you can fill.

Link Building and Authority

Earn quality backlinks strategically: Links from reputable websites signal authority and trustworthiness. Focus on earning links naturally through exceptional content, digital PR, partnerships, and community involvement. Guest posting on industry blogs, getting featured in local news, or creating shareable resources all generate valuable backlinks.

For example, creating a comprehensive "Solar Rebates and Incentives Guide for Queensland Homeowners" or partnering with local sustainability organisations can earn natural, relevant backlinks.

Build internal link networks: As you publish new content, link back to relevant existing pages and update older content to link to new pages.

This distributes link equity throughout your site and helps search engines understand topical relationships.

Disavow toxic links if necessary: Monitor your backlink profile using Google Search Console or Ahrefs.

If you acquire spammy or suspicious links (from link farms, porn sites, or obvious spam), use Google's Disavow Tool to distance your site from them.

Best Practices for Long-Term SEO Success

Beyond checklists and tactics, successful SEO requires adopting principles that guide all your decisions and content creation efforts.

User Experience First

Prioritise actual user needs over search engines: Google's algorithms increasingly reward sites that genuinely serve user intent. If you create content primarily for search engines rather than people, you'll lose in the long run.

Focus on answering questions thoroughly, solving problems, and providing value. Rankings follow naturally.

Optimise for engagement metrics: Dwell time (how long visitors stay), bounce rate, and pages per session all signal content quality to search engines. Structure content with clear headings, short paragraphs, bullet points, and visual elements that keep readers engaged.

Make it easy to scan and digest information.

Ensure accessibility for all users: Accessible websites aren't just ethical—they're better for SEO. Use proper heading hierarchies, descriptive link text, sufficient colour contrast, and alt text for images.

Accessibility improvements often correlate with better SEO performance.

Content Quality Standards

Demonstrate expertise and authority: Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) heavily influences rankings, especially for topics that could impact users' health, finances, or major decisions.

Include author bios, cite credible sources, and showcase your credentials and experience.

Write for humans in natural language: Avoid keyword stuffing or awkward phrasing to force keywords into content. Modern algorithms understand context and synonyms. Write naturally, using variations of your target keywords throughout your content.

If it sounds unnatural when read aloud, rewrite it.

Match search intent precisely: Understanding what users actually want when searching specific terms is crucial. Are they looking for information, trying to buy something, or comparing options?

Ensure your content matches the dominant intent for your target keywords.

Technical Excellence

Maintain clean, efficient code: Bloated code slows sites down and creates crawlability issues. Minify CSS and JavaScript, remove unused plugins, and audit your site's code health regularly.

If using WordPress, avoid theme and plugin bloat.

Implement proper redirects: When changing URLs or removing pages, always implement 301 redirects to appropriate alternative pages.

Never let important pages return 404 errors if you can redirect users to relevant content instead.

Stay current with platform updates: Whether using WordPress, Squarespace, or another platform, keep your CMS, themes, and plugins updated.

Updates often include security patches and performance improvements that indirectly benefit SEO.

What This SEO Checklist 2025 Includes and How to Use It

This comprehensive SEO checklist 2025 isn't meant to be tackled all at once—that's overwhelming and ineffective. Instead, approach it strategically based on your current situation.

For brand new websites:

  • Work through the "Before Publishing" section completely before launch.

  • Once live, immediately implement all "After Publishing" actions.

  • Then schedule monthly time blocks for "As Your Site Evolves" maintenance.

This systematic approach builds strong foundations that compound over time.

For existing websites:

  • Start with an SEO audit to identify gaps.

  • Run through the "Before Publishing" checklist to catch any foundational issues you missed.

  • Then implement "After Publishing" actions if you haven't already.

  • Finally, establish regular schedules for ongoing maintenance activities.

For ongoing maintenance:

  • Use the "As Your Site Evolves" section as a monthly or quarterly checklist.

  • Block out 2-4 hours monthly for SEO maintenance—review analytics, update content, check technical health, and work on your content strategy.

Consistency beats intensity.

Prioritisation framework:

  • If resources are limited, focus first on technical foundations (site speed, mobile optimisation, indexing), then on-page optimisation for your most important pages, then ongoing content creation, and finally advanced tactics like link building.

  • Fix technical issues before worrying about advanced strategies.

The checklist is designed to be practical and actionable. Each item either improves your site's discoverability (helping search engines find and understand your content), boosts authority (signalling that your content is trustworthy), or enhances user experience (keeping visitors engaged).

All three pillars work together to improve rankings.

How to Get Found in AI Search Summaries and Overviews

AI-powered search is fundamentally changing how information appears in search results. Google's AI Overviews, Bing's AI chat integration, ChatGPT's search features, and emerging AI search engines like Perplexity represent the next frontier of search visibility.

Getting featured in these AI-generated summaries requires understanding how AI systems consume and present information—it's different from traditional SEO, though complementary to it.

Understanding AI Search Behaviour

AI search engines don't just match keywords—they understand context, synthesise information from multiple sources, and generate conversational responses. When users ask questions, AI systems scan indexed content, extract relevant information, and present cohesive answers often without users clicking through to any website.

This creates both challenges and opportunities. The challenge is reduced click-through rates when users get answers directly in search results. The opportunity is unprecedented visibility when your content is selected as the source for AI summaries.

Optimisation Strategies for AI Visibility

Structure content for easy extraction: AI systems favour content that's clearly organised and easy to parse.

  • Use descriptive headings that directly answer questions (e.g., "What is SEO?" rather than vague headings like "Let's Talk About Search").

  • Write concise paragraphs (2-3 sentences) that can stand alone as complete thoughts.

  • Use bulleted or numbered lists for sequential information or multiple points.

Answer questions directly and completely: Identify common questions in your industry and answer them thoroughly in your content. Start with a clear, concise answer in the first paragraph, then provide detailed explanation and context.

For example, if writing about solar installation costs, immediately state "Solar panel installation in Queensland typically costs $4,500-$8,000 for a 6.6kW system after rebates" before explaining the variables.

This "answer-first" approach aligns with how AI systems extract information.

Implement enhanced schema markup: While traditional schema helps, AI systems particularly value FAQ schema, HowTo schema, and Q&A schema.

These structured data types explicitly tell AI systems "this content answers this specific question," increasing chances of being featured in AI summaries.

Create authoritative, cited content: AI systems consider source authority when selecting content. Cite credible sources, include data and statistics, and demonstrate expertise.

Content that references research or provides original insights is more likely to be selected than generic information.

Optimise for conversational queries: AI search users tend to ask questions conversationally rather than using keyword phrases. Optimise for long-tail, question-based queries like "how much does it cost to install solar panels on a two-storey house in Brisbane" rather than just "solar installation cost."

Include these natural language phrases in your content, particularly in FAQ sections and blog introductions.

Build topical authority: AI systems favour comprehensive resources over shallow content. Create content clusters around core topics—a main pillar page supported by multiple detailed subtopic pages, all interlinked. This signals deep expertise in specific areas.

Monitoring AI Search Performance

Unlike traditional search, AI search performance is harder to track. Most AI platforms don't provide analytics about citation frequency. However, you can monitor several indicators:

  • Monitor branded searches and direct traffic increases that might stem from AI citations.

  • Track specific long-tail queries where you provide definitive answers.

  • Use tools like SEMrush to identify "featured snippet" opportunities—content that ranks in these positions often gets selected for AI summaries.

  • Pay attention to sudden traffic spikes or referral patterns that might indicate AI citation. While imperfect, these signals help you understand what content AI systems find valuable.

The key insight: optimising for AI search isn't separate from good SEO—it's an extension of creating helpful, authoritative, well-structured content that serves user needs. The same principles that help traditional SEO (quality, authority, user focus) benefit AI visibility.

 

Frequently Asked Questions

  • SEO is a long-term strategy, not a quick fix.

    For brand new websites, expect 3-6 months before seeing significant organic traffic growth for competitive keywords. Less competitive, long-tail keywords might start ranking in 1-3 months.

    Existing websites implementing improvements typically see initial results in 2-4 months, with momentum building over time. Technical fixes (like improving site speed) can show impact within weeks.

    The timeline varies based on your industry competitiveness, existing authority, content quality, and how thoroughly you implement the checklist.

    Consistency matters more than intensity—steady, ongoing optimisation outperforms sporadic major efforts.

  • Many SEO basics can be implemented yourself, especially if you're using modern platforms like Squarespace or Webflow that handle much of the technical complexity.

    This checklist is designed for business owners who want to handle SEO themselves.

    However, professional help accelerates results and prevents costly mistakes.

    Consider professional SEO services if you're in a highly competitive industry, lack time for ongoing maintenance, have complex technical requirements, or aren't seeing results after 6 months of consistent effort.

    A hybrid approach often works well—handle content creation and basic maintenance yourself while hiring experts for technical audits, strategy, and link building.

  • There's no single "most important" item—SEO requires multiple elements working together.

    However, if forced to prioritise: site speed and mobile optimisation create the foundation everything else builds on. Without these, other efforts yield minimal results.

    After technical foundations, content quality matters most—genuinely helpful, comprehensive content that thoroughly answers user questions will always outperform thin, keyword-stuffed pages.

    Finally, ensuring proper indexing through Google Search Console is critical—if Google can't find and index your pages, nothing else matters.

  • Aim for fresh content at least monthly, even if just updating existing pages rather than creating new ones.

    Major blog posts or resources can be published less frequently (quarterly) if they're truly comprehensive and valuable.

    Technical SEO maintenance should happen quarterly—check for broken links, review site speed, update plugins, and audit rankings.

    Annual comprehensive audits ensure your overall strategy remains aligned with algorithm changes and business goals.

    The key is consistency—regular small efforts outperform sporadic massive overhauls.

  • Absolutely. This SEO checklist 2025 is specifically designed with Australian businesses in mind, including local SEO elements like Google Business Profile optimisation and location-specific strategies.

    Local businesses often compete in less crowded spaces than national or international companies, potentially seeing faster results.

    Prioritise the local SEO elements—claim your Google Business Profile, include your location in titles and content naturally, gather customer reviews, and create location-specific content.

    Service-based businesses like solar installers, electricians, plumbers, accountants, and medical practices particularly benefit from local SEO as most customers search for nearby providers within specific service areas.

  • Yes, though blogging makes SEO significantly easier.

    Websites can rank well without blogs if their core service pages are comprehensive, well-optimised, and updated regularly.

    Focus on creating extremely detailed service pages (e.g., separate pages for "Solar Panel Installation," "Solar Battery Storage," "Residential Solar," "Commercial Solar"), case studies with before/after photos and customer results, comprehensive FAQ sections answering common questions, and suburb-specific location pages for your service areas.

    Add new service pages or expand existing ones quarterly.

    That said, blogging provides the easiest path to target multiple keywords, demonstrate expertise, and keep your site fresh—all factors that improve website visibility.

    Even quarterly blog posts like "New Solar Rebates in 2025" or "Tesla Powerwall vs Other Battery Systems" provide benefits beyond monthly consistency with thin content.

  • First, verify you've actually implemented items completely rather than partially.

    Common issues include incomplete technical setup, thin content (under 800 words), poor keyword targeting, or lack of backlinks in competitive industries.

    • Run a comprehensive SEO audit using tools like Screaming Frog or Ahrefs to identify gaps.

    • Review Google Search Console for indexing issues or penalties.

    • Check that your target keywords align with actual search volume and your content matches search intent.

    If you've followed the checklist thoroughly for 6+ months without improvement, consider professional consultation—sometimes external perspective reveals issues you're too close to see.

 
Download the Checklist

Ready to Take Control of Your Search Visibility?

You now have a complete SEO checklist 2025 covering everything from technical foundations to AI optimisation. But knowing what to do and actually implementing it are different challenges.

SEO requires consistency, expertise, and time—resources that many business owners simply don't have while running their operations.

If you're feeling overwhelmed by the scope of this checklist, or if you've tried implementing SEO yourself without seeing the results you expected, professional help can accelerate your progress dramatically. Sometimes the most cost-effective decision is investing in experts who've solved these exact challenges for 100+ businesses rather than spending months learning through trial and error.

At i love digital, we specialise in practical, results-focused SEO for Australian service businesses including solar installers, electricians, and other trades.

We don't just implement checklists—we develop customised strategies based on your specific industry, competition, and business goals. Our approach combines technical excellence with strategic content development and ongoing optimisation that adapts as your business grows.

Request a Website & SEO Review

We're offering complimentary website and SEO reviews for Gold Coast and Brisbane businesses serious about improving their search visibility. During your review, we'll:

  • Audit your current SEO setup against this comprehensive checklist

  • Identify the biggest opportunities for quick wins and long-term growth

  • Assess your competitive landscape and keyword opportunities

  • Provide honest, actionable recommendations—whether you work with us or not

  • Show you exactly what's holding your site back and how to fix it

No pressure, no obligations, just transparent insights to help you make informed decisions about your website design and getting found on Google. If you're ready to stop guessing and start seeing real results from your online presence, let's talk.

Request your free Website & SEO Review today and discover what's possible when your website becomes your hardest-working business asset.

The Squarespace Guy

Jerrell is a Squarespace Expert Developer, Shopify Partner, and WordPress Developer with a talent for creating beautiful, functional websites. He’s also the creator of the popular Squarespace CSS Code Library, a go-to resource for customising Squarespace sites.
When he’s not diving into code, you’ll find Jerrell soaking up the coastal lifestyle—whether it’s paddleboarding on the sparkling waters, hitting the beach, or living out his love for basketball as a player, coach, and avid fan.

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